Designed to Stop & Browse
A professionally-designed website allows your business to showcase your products and services to both potential and existing customers in the best possible way. It's your shop window on the Internet so we will make sure it encourages visitors to stop and browse.
Although a great looking website will draw more customers into your business, there are also growing technical considerations that need to be addressed when creating your website, these include:
- Design and branding
- Your customers' Internet experience
- Usability issues
- Accessibility
- Search engine optimisation
- Online marketing and promotion
- Updateability
- Gauging customer response
Athernet Solutions will utilise these tools (and explain them to you in plain English!) to ensure that you benefit by attaining an impressive and targeted web presence - that works.
Target Audience
A crucial consideration when creating your website is to closely target your audience. Whether it's a business to business (B2B) or a business to consumer (B2C) site it is crucial that the design and content engages the right people and encourages them to stay a while. The initial consultation will establish your target market to ensure that your website 'speaks their language'.
Bespoke for your Business
It has become increasingly apparent that a well-conceived website is crucial in today's competitive marketplace. But, more importantly, your website must reflect your company image and correspond closely to your existing business strategy. As each Athernet Solutions website is tailored to individual clients you can be sure that your Internet presence will mirror your other marketing activities.
Costs Compared
There are many ways to promote your business but none are more cost-effective than an Athernet Solutions website. Whilst traditional methods such as newspaper advertisements and printed brochures incur high costs for short-term gain, a well-managed website becomes a business asset. After the initial investment, running costs are minimal and, unlike printed materials, content can be regularly changed - and it's all instantly available to your clients worldwide.
Updateability
It is important that your website contains your company's latest news, information and product prices because:
- Regularly updated websites perform better in search engines
- Stale information makes the site look dated and reflects poorly on your business
- Fresh information encourages visitors to return regularly, keeping your company at the forefront of your clients' minds
- Out-of-date information will frustrate a potential customer
This is why we recommend the content be kept fresh with a strategy for updateability. You can achieve this using one of two systems:
User Updateable Website
This system allows you to login to an administration area and make changes to the content on your website. Updates are applied instantly and you can change the content as many times as is required with no technical, design or programming knowledge.
Athernet Maintenance Contract
This option is usually more beneficial for businesses that don't have the time or inclination to update their website themselves. Use the Athernet Solutions maintenance contract and we will update the site for you when prices/news/personnel change - just send us an email and we'll do the rest.
