Website conversion enhancement

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Website conversion enhancement

It's a fact that a small increase in the conversion rate of your website can result in a dramatic increase in enquiries and sales.  This process is called website conversion enhancement, also commonly known as:

• Website conversion optimisation
• Landing page optimisation

Our website conversion enhancement service can help you increase the

Simple website conversion enhancement example 

Let's say for moment that your website receives 10,000 visitors per month.  If 50 of these 'convert' to fill in the contact form (the desired outcome) then the conversion rate is 0.5%.  So, if through website conversion enhancement you can raise your website's conversion rate to 1% or 2% then you'll add an extra 50 or 150 conversions per month, all for the same number of visitors.

The beauty of this is that the largest expense in marketing your website is in getting visitors to it in the first place.  If you can increase the conversion rate then the additional enquiries and sales you achieve are effectively free.

The secret to improving your website's conversions

Experience has shown that there are a number of key things which can be applied to all websites in order to improve their response.  However once your website has these smaller improvements are needed to get the best response from your website's visitors.  The secret to find these is quite simple, experiment, and test the results you get.

Split and multivariate website testing

Using powerful software systems we can improve the comversion rate of your website by making key changes and testing what response they create - better or worse.  By performing tests on key conversion pages, and your website as a whole, you can improve the results your website gets from the same number of visitors.