<?xml version="1.0"?>
<?xml-stylesheet title="XSL_formatting" type="text/xsl" href="/style/rss.xsl" ?>
<rss version="2.0" xmlns:media="http://search.yahoo.com/mrss">
  <channel>
    <title>Athernet Solutions' online marketing news</title>
    <link>http://www.athernet.com/</link>
    <description></description>
    <language>en-gb</language>
    <pubDate></pubDate>
    <lastBuildDate></lastBuildDate>
    <docs></docs>
    <generator>Athernet Solutions</generator>
    <ttl>15</ttl>
    <item>
      <title><![CDATA[SMEs 'increased online marketing spend']]></title>
      <link><![CDATA[http://www.athernet.com/19902814-SMEs-increased-online-marketing-spend.html]]></link>
      <description><![CDATA[Over the past year, small and medium-sized enterprises (SMEs) have increased their spending on search online marketing, a new report has revealed.Companies, including some e-commerce firms, selling jewellery,...]]></description>
      <pubDate><![CDATA[2010-07-22 12:07:12]]></pubDate>
      <guid><![CDATA[668]]></guid>
    </item>
    <item>
      <title><![CDATA[Online marketing 'will continue to perform']]></title>
      <link><![CDATA[http://www.athernet.com/19896015-Online-marketing-will-continue-to-perform.html]]></link>
      <description><![CDATA[Any brand or business can benefit from boosting their profile through making use of all online marketing channels, it has been suggested.Karin von Abrams, senior analyst at eMarketer, said: "The web is...]]></description>
      <pubDate><![CDATA[2010-07-19 12:11:19]]></pubDate>
      <guid><![CDATA[665]]></guid>
    </item>
    <item>
      <title><![CDATA[Tips to secure online marketing success through social media]]></title>
      <link><![CDATA[http://www.athernet.com/19890330-Tips-to-secure-online-marketing-success-through-social-media.html]]></link>
      <description><![CDATA[In order to achieve success when using social media networks for online marketing purposes, certain tips can be followed.Kevin Gibbons, writing for Search Engine Watch, said social media is an important...]]></description>
      <pubDate><![CDATA[2010-07-15 12:00:00]]></pubDate>
      <guid><![CDATA[663]]></guid>
    </item>
    <item>
      <title><![CDATA['Online presence crucial to businesses']]></title>
      <link><![CDATA[http://www.athernet.com/19888351-Online-presence-crucial-to-businesses.html]]></link>
      <description><![CDATA[A strong online presence is important for brands, according to experts.Visibility on the internet is an online marketing requirement for businesses and no longer just an option for global brands, marketing...]]></description>
      <pubDate><![CDATA[2010-07-14 12:00:00]]></pubDate>
      <guid><![CDATA[662]]></guid>
    </item>
    <item>
      <title><![CDATA[SEO and social media 'top tools' for online marketing]]></title>
      <link><![CDATA[http://www.athernet.com/19886910-SEO-and-social-media-top-tools-for-online-marketing.html]]></link>
      <description><![CDATA[Search engine optimisation (SEO) and social media are top tools for online marketing, it has been suggested.In order to drive traffic to e-commerce websites, social networking and improved site content...]]></description>
      <pubDate><![CDATA[2010-07-13 12:34:02]]></pubDate>
      <guid><![CDATA[661]]></guid>
    </item>
    <item>
      <title><![CDATA[Effectiveness of online marketing through social media 'questioned']]></title>
      <link><![CDATA[http://www.athernet.com/19877701-Effectiveness-of-online-marketing-through-social-media-questioned.html]]></link>
      <description><![CDATA[The effectiveness of online marketing through social media websites has been brought into question by a new survey.According to research by LinkShare, paid-for online marketing ads only affect the purchasing...]]></description>
      <pubDate><![CDATA[2010-07-09 12:03:47]]></pubDate>
      <guid><![CDATA[658]]></guid>
    </item>
    <item>
      <title><![CDATA[Think 'broad' when it comes to online marketing]]></title>
      <link><![CDATA[http://www.athernet.com/19875152-Think-broad-when-it-comes-to-online-marketing.html]]></link>
      <description><![CDATA[North West e-commerce firms looking to establish themselves should turn to online marketing, perhaps through social networking sites, to boost their profile.According to a blog on eConsultancy, when it...]]></description>
      <pubDate><![CDATA[2010-07-08 11:40:22]]></pubDate>
      <guid><![CDATA[657]]></guid>
    </item>
    <item>
      <title><![CDATA[Ways to boost online marketing through Twitter]]></title>
      <link><![CDATA[http://www.athernet.com/19879753-Ways-to-boost-online-marketing-through-Twitter.html]]></link>
      <description><![CDATA[In order to succeed and boost business through the use of Twitter, firms should consider the platform as a whole and not just the online marketing aspect of it, it has been suggested.Writing for Econsultancy,...]]></description>
      <pubDate><![CDATA[2010-07-07 12:24:39]]></pubDate>
      <guid><![CDATA[656]]></guid>
    </item>
    <item>
      <title><![CDATA[Search online marketing 'not fully integrated']]></title>
      <link><![CDATA[http://www.athernet.com/19868517-Search-online-marketing-not-fully-integrated.html]]></link>
      <description><![CDATA[Search online marketing is not fully integrated into the advertising mix, a new report has revealed.Some 99 per cent of UK marketers believe there is a great scope to link search with other communications...]]></description>
      <pubDate><![CDATA[2010-07-06 12:05:40]]></pubDate>
      <guid><![CDATA[655]]></guid>
    </item>
    <item>
      <title><![CDATA[Use Spotify for online marketing boost]]></title>
      <link><![CDATA[http://www.athernet.com/19873164-Use-Spotify-for-online-marketing-boost.html]]></link>
      <description><![CDATA[North West e-commerce firms may want to consider a new channel for their online marketing.Writing for eConsultancy, the company's social media producer Matt Owen suggested firms use Spotify to promote...]]></description>
      <pubDate><![CDATA[2010-07-05 11:43:02]]></pubDate>
      <guid><![CDATA[652]]></guid>
    </item>
    <item>
      <title><![CDATA[Use Facebook social plug-ins to boost online marketing]]></title>
      <link><![CDATA[http://www.athernet.com/19870953-Use-Facebook-social-plug-ins-to-boost-online-marketing.html]]></link>
      <description><![CDATA[Plug-ins on the social networking site Facebook could be used to boost online marketing efforts, it has been suggested.According to a blog on Promotion World, the add-ons are the perfect "Facebook engine...]]></description>
      <pubDate><![CDATA[2010-07-02 12:05:02]]></pubDate>
      <guid><![CDATA[650]]></guid>
    </item>
    <item>
      <title><![CDATA[Strong ROI 'increases UK firms' appetite' for online marketing]]></title>
      <link><![CDATA[http://www.athernet.com/19865584-Strong-ROI-increases-UK-firms-appetite-for-online-marketing.html]]></link>
      <description><![CDATA[Expenditure in online marketing has increased during the economic downturn because it is a steady format, it has been suggested.Karin von Abrams, a senior analyst at eMarketer, said: "The UK is a mature...]]></description>
      <pubDate><![CDATA[2010-07-01 11:59:23]]></pubDate>
      <guid><![CDATA[649]]></guid>
    </item>
    <item>
      <title><![CDATA[Data collection transparency 'vital' during online marketing]]></title>
      <link><![CDATA[http://www.athernet.com/19862850-Data-collection-transparency-vital-during-online-marketing.html]]></link>
      <description><![CDATA[Marketing professionals specialising in e-commerce and online marketing need to ensure their data collection policies are totally transparent.According to the Direct Marketing Association (DMA), failure...]]></description>
      <pubDate><![CDATA[2010-06-29 11:24:32]]></pubDate>
      <guid><![CDATA[647]]></guid>
    </item>
    <item>
      <title><![CDATA[Importance of online marketing through Twitter revealed]]></title>
      <link><![CDATA[http://www.athernet.com/19858088-Importance-of-online-marketing-through-Twitter-revealed.html]]></link>
      <description><![CDATA[A new study has revealed that Britons would rather tweet on social networking site Twitter than eat, showing the importance of using social networks for online marketing.Instead of taking a break from...]]></description>
      <pubDate><![CDATA[2010-06-25 11:57:52]]></pubDate>
      <guid><![CDATA[645]]></guid>
    </item>
  </channel>
</rss>