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68% of e-commerce firms 'don't use data effectively'
68% of e-commerce firms 'don't use data effectively'2010-07-28 12:00:00More than two-thirds (68 per cent) of e-commerce firms are unsure as to whether they use data collected from their websites effectively.The e-commerce companies are uncertain as to whether they manage... Full story
 
SMEs 'increased online marketing spend'
SMEs 'increased online marketing spend'2010-07-27 12:03:03Over the past year, small and medium-sized enterprises (SMEs) have increased their spending on search online marketing, a new report has revealed.Companies, including some e-commerce firms, selling jewellery,... Full story
 
SMEs 'increased online marketing spend'
SMEs 'increased online marketing spend'2010-07-22 12:07:12Over the past year, small and medium-sized enterprises (SMEs) have increased their spending on search online marketing, a new report has revealed.Companies, including some e-commerce firms, selling jewellery,... Full story
 
Social media 'forms bond' with e-commerce customers
Social media 'forms bond' with e-commerce customers2010-07-21 12:25:39Social media is "phenomenally" important to all types of business, including e-commerce firms, as it engages with the customer, it has been suggested.The channel offers companies the chance to forge a... Full story
 
New standard will make e-commerce more secure
New standard will make e-commerce more secure2010-07-20 12:21:46Security surrounding e-commerce transactions will be boosted by internet root servers being made more secure due to the addition of domain name system security extensions (DNSSEC).The DNSSEC means it is... Full story
 
Online marketing 'will continue to perform'
Online marketing 'will continue to perform'2010-07-19 12:11:19Any brand or business can benefit from boosting their profile through making use of all online marketing channels, it has been suggested.Karin von Abrams, senior analyst at eMarketer, said: "The web is... Full story
 
Online retailers can benefit from managed hosting
Online retailers can benefit from managed hosting2010-07-16 09:49:55Managed hosting services based on cloud computing can be of benefit to online retailers, according to an industry expert.Brad Gyger, cloud computing expert, told Practical Ecommerce that he believes web-based... Full story
 
Tips to secure online marketing success through social media
Tips to secure online marketing success through social media2010-07-15 12:00:00In order to achieve success when using social media networks for online marketing purposes, certain tips can be followed.Kevin Gibbons, writing for Search Engine Watch, said social media is an important... Full story
 
'Online presence crucial to businesses'
'Online presence crucial to businesses'2010-07-14 12:00:00A strong online presence is important for brands, according to experts.Visibility on the internet is an online marketing requirement for businesses and no longer just an option for global brands, marketing... Full story
 
SEO and social media 'top tools' for online marketing
SEO and social media 'top tools' for online marketing2010-07-13 12:34:02Search engine optimisation (SEO) and social media are top tools for online marketing, it has been suggested.In order to drive traffic to e-commerce websites, social networking and improved site content... Full story
 
Tips to improve e-commerce conversion rates
Tips to improve e-commerce conversion rates2010-07-12 12:08:12North West e-commerce firms may want to heed the advice of a marketing expert in order to improve their conversion rates.Writing for auctionbytes.com, Shmuli Goldberg, director of marketing and communications... Full story
 
Effectiveness of online marketing through social media 'questioned'
Effectiveness of online marketing through social media 'questioned'2010-07-09 12:03:47The effectiveness of online marketing through social media websites has been brought into question by a new survey.According to research by LinkShare, paid-for online marketing ads only affect the purchasing... Full story
 
Think 'broad' when it comes to online marketing
Think 'broad' when it comes to online marketing2010-07-08 11:40:22North West e-commerce firms looking to establish themselves should turn to online marketing, perhaps through social networking sites, to boost their profile.According to a blog on eConsultancy, when it... Full story
 
Ways to boost online marketing through Twitter
Ways to boost online marketing through Twitter2010-07-07 12:24:39In order to succeed and boost business through the use of Twitter, firms should consider the platform as a whole and not just the online marketing aspect of it, it has been suggested.Writing for Econsultancy,... Full story
 
Search online marketing 'not fully integrated'
Search online marketing 'not fully integrated'2010-07-06 12:05:40Search online marketing is not fully integrated into the advertising mix, a new report has revealed.Some 99 per cent of UK marketers believe there is a great scope to link search with other communications... Full story
 
Use Spotify for online marketing boost
Use Spotify for online marketing boost2010-07-05 11:43:02North West e-commerce firms may want to consider a new channel for their online marketing.Writing for eConsultancy, the company's social media producer Matt Owen suggested firms use Spotify to promote... Full story
 
Use Facebook social plug-ins to boost online marketing
Use Facebook social plug-ins to boost online marketing2010-07-02 12:05:02Plug-ins on the social networking site Facebook could be used to boost online marketing efforts, it has been suggested.According to a blog on Promotion World, the add-ons are the perfect "Facebook engine... Full story
 
Strong ROI 'increases UK firms' appetite' for online marketing
Strong ROI 'increases UK firms' appetite' for online marketing2010-07-01 11:59:23Expenditure in online marketing has increased during the economic downturn because it is a steady format, it has been suggested.Karin von Abrams, a senior analyst at eMarketer, said: "The UK is a mature... Full story
 
E-commerce sites 'planning to invest in search'
E-commerce sites 'planning to invest in search'2010-06-30 11:55:35The majority (57 per cent) of e-commerce firms are planning to invest more money in site search tools, according to a new report.Currently, users have just a 50-50 chance of finding what they want on an... Full story
 
Importance of online marketing through Twitter revealed
Importance of online marketing through Twitter revealed2010-06-25 11:57:52A new study has revealed that Britons would rather tweet on social networking site Twitter than eat, showing the importance of using social networks for online marketing.Instead of taking a break from... Full story
 
 

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