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    <title>Athernet Solutions' e-commerce and selling online news</title>
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      <title><![CDATA[SMEs 'increased online marketing spend']]></title>
      <link><![CDATA[http://www.athernet.com/800006112-SMEs-increased-online-marketing-spend.html]]></link>
      <description><![CDATA[Over the past year, small and medium-sized enterprises (SMEs) have increased their spending on search online marketing, a new report has revealed.Companies, including some e-commerce firms, selling jewellery,...]]></description>
      <pubDate><![CDATA[2010-07-27 12:03:03]]></pubDate>
      <guid><![CDATA[669]]></guid>
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      <title><![CDATA[68% of e-commerce firms 'don't use data effectively']]></title>
      <link><![CDATA[http://www.athernet.com/800007057-68-of-e-commerce-firms-don-t-use-data-effectively.html]]></link>
      <description><![CDATA[More than two-thirds (68 per cent) of e-commerce firms are unsure as to whether they use data collected from their websites effectively.The e-commerce companies are uncertain as to whether they manage...]]></description>
      <pubDate><![CDATA[2010-07-28 12:00:00]]></pubDate>
      <guid><![CDATA[670]]></guid>
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      <title><![CDATA[Social media 'forms bond' with e-commerce customers]]></title>
      <link><![CDATA[http://www.athernet.com/19900634-Social-media-forms-bond-with-e-commerce-customers.html]]></link>
      <description><![CDATA[Social media is "phenomenally" important to all types of business, including e-commerce firms, as it engages with the customer, it has been suggested.The channel offers companies the chance to forge a...]]></description>
      <pubDate><![CDATA[2010-07-21 12:25:39]]></pubDate>
      <guid><![CDATA[667]]></guid>
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    <item>
      <title><![CDATA[New standard will make e-commerce more secure]]></title>
      <link><![CDATA[http://www.athernet.com/19898373-New-standard-will-make-e-commerce-more-secure.html]]></link>
      <description><![CDATA[Security surrounding e-commerce transactions will be boosted by internet root servers being made more secure due to the addition of domain name system security extensions (DNSSEC).The DNSSEC means it is...]]></description>
      <pubDate><![CDATA[2010-07-20 12:21:46]]></pubDate>
      <guid><![CDATA[666]]></guid>
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    <item>
      <title><![CDATA[Online retailers can benefit from managed hosting]]></title>
      <link><![CDATA[http://www.athernet.com/19893366-Online-retailers-can-benefit-from-managed-hosting.html]]></link>
      <description><![CDATA[Managed hosting services based on cloud computing can be of benefit to online retailers, according to an industry expert.Brad Gyger, cloud computing expert, told Practical Ecommerce that he believes web-based...]]></description>
      <pubDate><![CDATA[2010-07-16 09:49:55]]></pubDate>
      <guid><![CDATA[664]]></guid>
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    <item>
      <title><![CDATA[Tips to improve e-commerce conversion rates]]></title>
      <link><![CDATA[http://www.athernet.com/19884566-Tips-to-improve-e-commerce-conversion-rates.html]]></link>
      <description><![CDATA[North West e-commerce firms may want to heed the advice of a marketing expert in order to improve their conversion rates.Writing for auctionbytes.com, Shmuli Goldberg, director of marketing and communications...]]></description>
      <pubDate><![CDATA[2010-07-12 12:08:12]]></pubDate>
      <guid><![CDATA[660]]></guid>
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      <title><![CDATA[E-commerce sites 'planning to invest in search']]></title>
      <link><![CDATA[http://www.athernet.com/800007857-E-commerce-sites-planning-to-invest-in-search.html]]></link>
      <description><![CDATA[The majority (57 per cent) of e-commerce firms are planning to invest more money in site search tools, according to a new report.Currently, users have just a 50-50 chance of finding what they want on an...]]></description>
      <pubDate><![CDATA[2010-06-30 11:55:35]]></pubDate>
      <guid><![CDATA[648]]></guid>
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    <item>
      <title><![CDATA[E-commerce firms should 'instruct users on privacy']]></title>
      <link><![CDATA[http://www.athernet.com/19851128-E-commerce-firms-should-instruct-users-on-privacy.html]]></link>
      <description><![CDATA[Web-based businesses should instruct their users on how to protect their privacy, it has been suggested.This is something North West e-commerce firms should note as their users probably divulge key information...]]></description>
      <pubDate><![CDATA[2010-06-22 12:18:44]]></pubDate>
      <guid><![CDATA[642]]></guid>
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    <item>
      <title><![CDATA[Low or no-cost online marketing methods]]></title>
      <link><![CDATA[http://www.athernet.com/19845997-Low-or-no-cost-online-marketing-methods.html]]></link>
      <description><![CDATA[North West e-commerce firms may want to use some low or no-cost online marketing techniques to boost visitor numbers to their websites.As it is vital consumers can find the products for sale on an e-commerce...]]></description>
      <pubDate><![CDATA[2010-06-18 12:23:59]]></pubDate>
      <guid><![CDATA[640]]></guid>
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    <item>
      <title><![CDATA[Five tips for e-commerce companies]]></title>
      <link><![CDATA[http://www.athernet.com/19843247-Five-tips-for-e-commerce-companies.html]]></link>
      <description><![CDATA[North West e-commerce firms looking to future-proof their pages should make the most of five top tips from Econsultancy.Writing for the website, Kelvin Newman has suggested that e-commerce merchants might...]]></description>
      <pubDate><![CDATA[2010-06-17 12:13:02]]></pubDate>
      <guid><![CDATA[639]]></guid>
    </item>
    <item>
      <title><![CDATA[Content 'key to good e-commerce sites']]></title>
      <link><![CDATA[http://www.athernet.com/19831818-Content-key-to-good-e-commerce-sites.html]]></link>
      <description><![CDATA[North-west e-commerce firms can make their sites more appealing to customers by adding more content, it has been claimed.Speaking at the Internet Retailer Conference and Exhibition in Chicago, US this...]]></description>
      <pubDate><![CDATA[2010-06-11 12:02:00]]></pubDate>
      <guid><![CDATA[635]]></guid>
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    <item>
      <title><![CDATA[E-commerce merchants offered SEO advice]]></title>
      <link><![CDATA[http://www.athernet.com/19813018-E-commerce-merchants-offered-SEO-advice.html]]></link>
      <description><![CDATA[North West e-commerce companies should produce relevant content for their site in order to improve the organic search engine optimisation (SEO) of the website.Writing for eConsultancy, SEO expert James...]]></description>
      <pubDate><![CDATA[2010-06-02 12:01:22]]></pubDate>
      <guid><![CDATA[628]]></guid>
    </item>
    <item>
      <title><![CDATA[E-commerce companies offered advice on responding to reviews]]></title>
      <link><![CDATA[http://www.athernet.com/19809817-E-commerce-companies-offered-advice-on-responding-to-reviews.html]]></link>
      <description><![CDATA[North West e-commerce companies should be aware of the fact that growing numbers of consumers are using the internet to investigate the experience others have had when using e-commerce merchants.If an...]]></description>
      <pubDate><![CDATA[2010-06-01 11:35:18]]></pubDate>
      <guid><![CDATA[627]]></guid>
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      <title><![CDATA[North West e-commerce firms 'should take inspiration from big brands']]></title>
      <link><![CDATA[http://www.athernet.com/19806695-North-West-e-commerce-firms-should-take-inspiration-from-big-brands.html]]></link>
      <description><![CDATA[E-commerce firms in the North West should take inspiration from the websites of big name brands such as Amazon, JD Sports, John Lewis and Marks and Spencer, it has been claimed.According to an eDigital...]]></description>
      <pubDate><![CDATA[2010-05-28 11:59:45]]></pubDate>
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