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    <title>Athernet Solutions' news</title>
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      <title><![CDATA[68% of e-commerce firms 'don't use data effectively']]></title>
      <link><![CDATA[http://www.athernet.com/800007057-68-of-e-commerce-firms-don-t-use-data-effectively.html]]></link>
      <description><![CDATA[More than two-thirds (68 per cent) of e-commerce firms are unsure as to whether they use data collected from their websites effectively.The e-commerce companies are uncertain as to whether they manage...]]></description>
      <pubDate><![CDATA[2010-07-28 12:00:00]]></pubDate>
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      <title><![CDATA[SMEs 'increased online marketing spend']]></title>
      <link><![CDATA[http://www.athernet.com/800006112-SMEs-increased-online-marketing-spend.html]]></link>
      <description><![CDATA[Over the past year, small and medium-sized enterprises (SMEs) have increased their spending on search online marketing, a new report has revealed.Companies, including some e-commerce firms, selling jewellery,...]]></description>
      <pubDate><![CDATA[2010-07-27 12:03:03]]></pubDate>
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      <title><![CDATA[SMEs 'increased online marketing spend']]></title>
      <link><![CDATA[http://www.athernet.com/19902814-SMEs-increased-online-marketing-spend.html]]></link>
      <description><![CDATA[Over the past year, small and medium-sized enterprises (SMEs) have increased their spending on search online marketing, a new report has revealed.Companies, including some e-commerce firms, selling jewellery,...]]></description>
      <pubDate><![CDATA[2010-07-22 12:07:12]]></pubDate>
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      <title><![CDATA[Social media 'forms bond' with e-commerce customers]]></title>
      <link><![CDATA[http://www.athernet.com/19900634-Social-media-forms-bond-with-e-commerce-customers.html]]></link>
      <description><![CDATA[Social media is "phenomenally" important to all types of business, including e-commerce firms, as it engages with the customer, it has been suggested.The channel offers companies the chance to forge a...]]></description>
      <pubDate><![CDATA[2010-07-21 12:25:39]]></pubDate>
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      <title><![CDATA[New standard will make e-commerce more secure]]></title>
      <link><![CDATA[http://www.athernet.com/19898373-New-standard-will-make-e-commerce-more-secure.html]]></link>
      <description><![CDATA[Security surrounding e-commerce transactions will be boosted by internet root servers being made more secure due to the addition of domain name system security extensions (DNSSEC).The DNSSEC means it is...]]></description>
      <pubDate><![CDATA[2010-07-20 12:21:46]]></pubDate>
      <guid><![CDATA[666]]></guid>
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      <title><![CDATA[Online marketing 'will continue to perform']]></title>
      <link><![CDATA[http://www.athernet.com/19896015-Online-marketing-will-continue-to-perform.html]]></link>
      <description><![CDATA[Any brand or business can benefit from boosting their profile through making use of all online marketing channels, it has been suggested.Karin von Abrams, senior analyst at eMarketer, said: "The web is...]]></description>
      <pubDate><![CDATA[2010-07-19 12:11:19]]></pubDate>
      <guid><![CDATA[665]]></guid>
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      <title><![CDATA[Online retailers can benefit from managed hosting]]></title>
      <link><![CDATA[http://www.athernet.com/19893366-Online-retailers-can-benefit-from-managed-hosting.html]]></link>
      <description><![CDATA[Managed hosting services based on cloud computing can be of benefit to online retailers, according to an industry expert.Brad Gyger, cloud computing expert, told Practical Ecommerce that he believes web-based...]]></description>
      <pubDate><![CDATA[2010-07-16 09:49:55]]></pubDate>
      <guid><![CDATA[664]]></guid>
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      <title><![CDATA[Tips to secure online marketing success through social media]]></title>
      <link><![CDATA[http://www.athernet.com/19890330-Tips-to-secure-online-marketing-success-through-social-media.html]]></link>
      <description><![CDATA[In order to achieve success when using social media networks for online marketing purposes, certain tips can be followed.Kevin Gibbons, writing for Search Engine Watch, said social media is an important...]]></description>
      <pubDate><![CDATA[2010-07-15 12:00:00]]></pubDate>
      <guid><![CDATA[663]]></guid>
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      <title><![CDATA['Online presence crucial to businesses']]></title>
      <link><![CDATA[http://www.athernet.com/19888351-Online-presence-crucial-to-businesses.html]]></link>
      <description><![CDATA[A strong online presence is important for brands, according to experts.Visibility on the internet is an online marketing requirement for businesses and no longer just an option for global brands, marketing...]]></description>
      <pubDate><![CDATA[2010-07-14 12:00:00]]></pubDate>
      <guid><![CDATA[662]]></guid>
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      <title><![CDATA[SEO and social media 'top tools' for online marketing]]></title>
      <link><![CDATA[http://www.athernet.com/19886910-SEO-and-social-media-top-tools-for-online-marketing.html]]></link>
      <description><![CDATA[Search engine optimisation (SEO) and social media are top tools for online marketing, it has been suggested.In order to drive traffic to e-commerce websites, social networking and improved site content...]]></description>
      <pubDate><![CDATA[2010-07-13 12:34:02]]></pubDate>
      <guid><![CDATA[661]]></guid>
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      <title><![CDATA[Tips to improve e-commerce conversion rates]]></title>
      <link><![CDATA[http://www.athernet.com/19884566-Tips-to-improve-e-commerce-conversion-rates.html]]></link>
      <description><![CDATA[North West e-commerce firms may want to heed the advice of a marketing expert in order to improve their conversion rates.Writing for auctionbytes.com, Shmuli Goldberg, director of marketing and communications...]]></description>
      <pubDate><![CDATA[2010-07-12 12:08:12]]></pubDate>
      <guid><![CDATA[660]]></guid>
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      <title><![CDATA[Effectiveness of online marketing through social media 'questioned']]></title>
      <link><![CDATA[http://www.athernet.com/19877701-Effectiveness-of-online-marketing-through-social-media-questioned.html]]></link>
      <description><![CDATA[The effectiveness of online marketing through social media websites has been brought into question by a new survey.According to research by LinkShare, paid-for online marketing ads only affect the purchasing...]]></description>
      <pubDate><![CDATA[2010-07-09 12:03:47]]></pubDate>
      <guid><![CDATA[658]]></guid>
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      <title><![CDATA[Think 'broad' when it comes to online marketing]]></title>
      <link><![CDATA[http://www.athernet.com/19875152-Think-broad-when-it-comes-to-online-marketing.html]]></link>
      <description><![CDATA[North West e-commerce firms looking to establish themselves should turn to online marketing, perhaps through social networking sites, to boost their profile.According to a blog on eConsultancy, when it...]]></description>
      <pubDate><![CDATA[2010-07-08 11:40:22]]></pubDate>
      <guid><![CDATA[657]]></guid>
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      <title><![CDATA[Ways to boost online marketing through Twitter]]></title>
      <link><![CDATA[http://www.athernet.com/19879753-Ways-to-boost-online-marketing-through-Twitter.html]]></link>
      <description><![CDATA[In order to succeed and boost business through the use of Twitter, firms should consider the platform as a whole and not just the online marketing aspect of it, it has been suggested.Writing for Econsultancy,...]]></description>
      <pubDate><![CDATA[2010-07-07 12:24:39]]></pubDate>
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