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Online marketing news

Below are our latest online marketing news articles.

 

Latest internet marketing news stories

SMEs 'increased online marketing spend'
SMEs 'increased online marketing spend'2010-07-22 12:07:12Over the past year, small and medium-sized enterprises (SMEs) have increased their spending on search online marketing, a new report has revealed.Companies, including some e-commerce firms, selling jewellery,... Full story
 
Online marketing 'will continue to perform'
Online marketing 'will continue to perform'2010-07-19 12:11:19Any brand or business can benefit from boosting their profile through making use of all online marketing channels, it has been suggested.Karin von Abrams, senior analyst at eMarketer, said: "The web is... Full story
 
Tips to secure online marketing success through social media
Tips to secure online marketing success through social media2010-07-15 12:00:00In order to achieve success when using social media networks for online marketing purposes, certain tips can be followed.Kevin Gibbons, writing for Search Engine Watch, said social media is an important... Full story
 
'Online presence crucial to businesses'
'Online presence crucial to businesses'2010-07-14 12:00:00A strong online presence is important for brands, according to experts.Visibility on the internet is an online marketing requirement for businesses and no longer just an option for global brands, marketing... Full story
 
SEO and social media 'top tools' for online marketing
SEO and social media 'top tools' for online marketing2010-07-13 12:34:02Search engine optimisation (SEO) and social media are top tools for online marketing, it has been suggested.In order to drive traffic to e-commerce websites, social networking and improved site content... Full story
 
Effectiveness of online marketing through social media 'questioned'
Effectiveness of online marketing through social media 'questioned'2010-07-09 12:03:47The effectiveness of online marketing through social media websites has been brought into question by a new survey.According to research by LinkShare, paid-for online marketing ads only affect the purchasing... Full story
 
Think 'broad' when it comes to online marketing
Think 'broad' when it comes to online marketing2010-07-08 11:40:22North West e-commerce firms looking to establish themselves should turn to online marketing, perhaps through social networking sites, to boost their profile.According to a blog on eConsultancy, when it... Full story
 
Ways to boost online marketing through Twitter
Ways to boost online marketing through Twitter2010-07-07 12:24:39In order to succeed and boost business through the use of Twitter, firms should consider the platform as a whole and not just the online marketing aspect of it, it has been suggested.Writing for Econsultancy,... Full story
 
Search online marketing 'not fully integrated'
Search online marketing 'not fully integrated'2010-07-06 12:05:40Search online marketing is not fully integrated into the advertising mix, a new report has revealed.Some 99 per cent of UK marketers believe there is a great scope to link search with other communications... Full story
 
Use Spotify for online marketing boost
Use Spotify for online marketing boost2010-07-05 11:43:02North West e-commerce firms may want to consider a new channel for their online marketing.Writing for eConsultancy, the company's social media producer Matt Owen suggested firms use Spotify to promote... Full story
 
Use Facebook social plug-ins to boost online marketing
Use Facebook social plug-ins to boost online marketing2010-07-02 12:05:02Plug-ins on the social networking site Facebook could be used to boost online marketing efforts, it has been suggested.According to a blog on Promotion World, the add-ons are the perfect "Facebook engine... Full story
 
Strong ROI 'increases UK firms' appetite' for online marketing
Strong ROI 'increases UK firms' appetite' for online marketing2010-07-01 11:59:23Expenditure in online marketing has increased during the economic downturn because it is a steady format, it has been suggested.Karin von Abrams, a senior analyst at eMarketer, said: "The UK is a mature... Full story
 
Data collection transparency 'vital' during online marketing
Data collection transparency 'vital' during online marketing2010-06-29 11:24:32Marketing professionals specialising in e-commerce and online marketing need to ensure their data collection policies are totally transparent.According to the Direct Marketing Association (DMA), failure... Full story
 
Importance of online marketing through Twitter revealed
Importance of online marketing through Twitter revealed2010-06-25 11:57:52A new study has revealed that Britons would rather tweet on social networking site Twitter than eat, showing the importance of using social networks for online marketing.Instead of taking a break from... Full story
 
Use 'free SEO' to promote e-commerce business
Use 'free SEO' to promote e-commerce business2010-06-28 12:23:35North West e-commerce firms should be looking to online marketing to boost traffic to their websites.According to search engine optimisation (SEO) expert Peter Boyd, who was interviewed by the Miami Herald,... Full story
 
Online marketing through email can be boosted by social media
Online marketing through email can be boosted by social media2010-06-24 12:06:16Email messages which include the option of social network sharing generate 30 per cent higher click-through rates (CTRs) than online marketing via email that does not include a sharing link, according... Full story
 
Companies 'must embrace' online marketing
Companies 'must embrace' online marketing2010-06-23 12:38:22Even the more traditional North West businesses should be aware that they need to employ online marketing to progress, it has been suggested.The internet's share of total spending on media ads is set to... Full story
 
Retarget to 'improve online marketing'
Retarget to 'improve online marketing'2010-06-21 12:06:09Search online marketing could be improved by retargeting, it has been suggested.Google has brought out a new remarketing feature, which will make it easier for e-commerce companies to set up online campaigns... Full story
 
Social media 'becoming established' online marketing channel
Social media 'becoming established' online marketing channel2010-06-16 12:22:02Social media is becoming a more established channel for online marketing, advertising and public relations, it has been claimed.A new service, called NM Incite has been launched and it is geared towards... Full story
 
Social media 'can improve search online marketing'
Social media 'can improve search online marketing'2010-06-15 12:05:51The use of social media websites can improve the performance of search engine online marketing campaigns, it has been suggested.New figures have revealed that social networking sites now receive more UK... Full story
 
 

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