Develop online marketing strategy 'to improve e-commerce'

12:17 14th May 2010

North West small e-commerce firms should develop their online marketing strategy in order to increase website traffic and sales.

A website is not likely to reach its full potential unless there is some investment in online marketing, according to eConsultancy.

Online marketing should not be developed in isolation to the other marketing strategies adopted by a company though. It should be based upon the needs of the company's target audience.

Social networking sites are a good way to promote online marketing of the company, advises eConsultancy.

This gives firms the opportunity to interact with their e-commerce customers, promoting their brand and driving more traffic to the website.

In order to make sure the online marketing tools turn visitors into business, firms need to constantly monitor progress on their e-commerce website.

A recent poll conducted by Practical eCommerce revealed that 95 per cent of e-commerce merchants think that search engine optimisation (SEO) is important to their business.

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