Online marketing 'growing powerfully'

11:27 8th March 2010

Companies in Lancashire should consider using online marketing platforms in order to boost their profile, an expert has suggested.

Richard Houdmont, director for Wales of the Chartered Institute of Marketing, has claimed that digital advertising channels are "growing powerfully", which is in stark contrast to investment in traditional promotions.

In a column for the Western Mail, he outlined that both social networking and viral marketing can be beneficial to firms.

Discussing the former, he outlined that social networks allow businesses to build a brand on sites that people regularly access.

On the latter, he said: "The potential for viral marketing is under-exploited and the company that wants to create impact and advertise effectively, while operating on a tight budget, could do well to investigate and exploit the potential of viral far more than is currently the case."

Mr Houdmont's comments have come after research by Implix revealed that over 80 per cent of companies plan to use video emails this year.

Econsultancy reports that this marks a major rise from 2009, when only 15.7 per cent of firms made use of such multimedia content in promotional messages.

Related internet marketing news stories

Companies 'aim to use video in online marketing'2010-03-03 11:13:34A growing number of businesses are looking to add video content to their online marketing efforts, according to a new study.In a study which may interest companies in Lancashire looking to boost their... Full story

 

Domain names 'powerful' for online marketing2010-02-25 11:49:28Companies in Lancashire need to recognise that domain names can play a key role in online marketing efforts, according to an expert.Rhodri Marsden of the Independent's Cyberclinic column has stated that... Full story

 

Online marketing 'increasingly used with TV ads'2010-02-23 14:19:35Companies in Lancashire that are looking to boost the success of their online marketing should consider combining it with TV advertising, an expert has suggested.Eva Berg-Winters, senior manager and new... Full story