Food shopping 'to become major part of online retail'

11:32 26th January 2010

Companies in Lancashire that specialise in food sales should consider launching an online retail service, new research has suggested.

The study, by food industry trade body IGD, predicted that consumers will spend over £7 billion on groceries online by 2014, which is approximately double the figure recorded in 2009.

It was also revealed that 61 per cent of people use more than one online store for their food shopping, while nearly one in ten expect to solely use such services within the next five to ten years.

Joanne Denney-Finch, chief executive of the IGD, said: "Our research shows there is a great opportunity for grocery retailers and manufacturers to encourage shoppers to try online food shopping.

"The future of grocery shopping is 'multi-channel', with people shopping in different ways and using various outlets – whether convenience stores, online or hypermarkets."

Recent figures published by Eurostat, the statistical office of the European Union, revealed that more than nine out of ten companies in the continent had access to the web at the start of 2009.

It also revealed that 12 per cent of the firms' turnover was generated from online retail during 2008.

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