Website design 'an ongoing process'

11:32 19th January 2010

Companies in Lancashire have been urged by an expert to keep an eye on new trends they can incorporate into their website design work.

Helen Leggatt, of marketing advice website BizReport, has claimed that companies will not enjoy much success from their online presence if they develop a website and "simply leave it to fester".

Writing in a column on the website, she explained that new technology and processes are regularly emerging that can be used to get the best out of sites and maximise their potential.

"As technologies and marketing tactics evolve - embrace them. Your website, in particular the homepage and landing pages, are store windows and often-changing displays keep consumers peering in," she explained.

"Smaller changes on a more frequent basis are often more effective than big makeovers."

Businesses should also look to boost the prominence of their websites by using a range of online marketing techniques, she added, such as email and search engine optimisation.

Recent figures published by the Institute of Practitioners in Advertising suggested that many companies are set to push a lot of money in the direction of online marketing in the coming year.

Related web development news stories

Good web design essential for successful e-commerce2009-12-15 14:31:59The popularity of e-commerce means that many people will end up queuing online while they are doing their Christmas shopping this year.According to a new survey, virtual queues and slow websites are a... Full story

 

Content 'a key part of website design'2009-12-03 11:04:57Businesses need to ensure they spend time focusing on the quality of the content on their websites when developing an online presence, it has been claimed.According to internet advice site ZippyCart, a... Full story

 

Website design 'key to online marketing success'2009-11-26 11:43:02An expert has claimed that good website design can have a major impact on the quality of online marketing.Neil Rosen has claimed in a column for DMNews.com that promotions through formats such as email... Full story