Online marketing strategies 'develop over time'

11:09 7th January 2010

Companies need to be patient when embracing online marketing strategies, an expert has suggested.

Writing for ClickZ.com, Brian Massey has claimed that firms which want their websites to be a success over 2010 and the coming years need to begin planning for the future.

He outlined on the website that in the case of search engine marketing, best practices tend to signal that businesses to need to be in it for the long haul to enjoy the most success.

"Finding the keyword phrases that generate qualified traffic is a longer process. Generating back-links from quality sites is a slow process as well," he explained.

"Search traffic develops over time, and will take most of 2010 to become a factor in your marketing."

Another popular online tool is search advertising, he also suggested, as companies can attract more attention by essentially buying their way higher up results pages.

"If you can generate qualified traffic to your site through the search engines at a cost that gives you a profit, you gain a significant advantage," he added.

Eva Berg-Winters, digital media expert at consultancy firm PricewaterhouseCoopers, recently claimed that online is likely to continue to be a key advertising area for firms as the recession recedes.

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