Content 'a key part of website design'

11:04 3rd December 2009

Businesses need to ensure they spend time focusing on the quality of the content on their websites when developing an online presence, it has been claimed.

According to internet advice site ZippyCart, a fundamental aspect of creating webpages is to include a "great headline" that will attract people to read on and possibly lead them to buy products or services.

"You want to use language to target users in and show them that the article will be something beneficial to read," the site explained.

However, another reason why content can be vital to website design and development is for online marketing purposes, as quality information could have a major word-of-mouth impact across social networking sites like Twitter.

"If the reader does not think that they need to read the post by reading the headline, then they will not click through to read it, retweet it to their Twitter followers, or mention it to their Facebook friends," ZippyCart added.

Neil Rosen also recently claimed in a column for DMNews.com that website design is key to quality online marketing.

He explained that platforms such as email and social media are only as effective as the websites they lead consumers to.

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