Hyperlinks 'are important in website design'

11:32 2nd June 2009

E-Commerce firms and companies looking to improve their website design should take care over their hyperlinks, an expert has claimed.

According to One SEO Company, these are an important element within website design and should not be pushed aside.

The firm said that hyperlinks can be used effectively if put in the form of a call to action to the prospective customers.

It also recommended that copy should not be passive and should include verbs to help persuade readers to act.

Hyperlinks can be used to fit important keywords into copy and are an effective way to boost the number of conversions a site has.

One SEO Company added that it might be advisable to make a checklist of goals that a website is meant to achieve and this can then be re-examined once the site has been completed.

Firms can then evaluate the success of their final product and make small changes to copy, style or other elements of their online portal.

Among the points it recommended including was whether or not a reader would find good value in what was said.

Websites optimised properly could be particularly important in light of web marketing expert Murray Etheridge's assertion in the New Brunswick Business Journal that a website is visited more often than a firm's physical office.

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