Company bigwigs demanding more from websites

12:12 8th January 2009

Chief executives at online retailers are becoming increasingly demanding for websites which offer the best possible customer experience.

This has been concluded by marketing expert Gerry Brown, a fellow of the Chartered Institute of Marketing (FCIM), who says that senior company figures now have higher expectations of the service offered by their organisation's internet addresses.

Mr Brown indicated that even during the current economic downturn, many chief executives would be happy to allocate funds to improving a website in the hope that sales could be driven up.

"CEOs want continuously attractive and relevant web sites that link to enterprise databases and offer personalised and enjoyable customer experiences that maximise visitor sales conversions, return visits, and customer loyalty," he said.

"Such business solutions will gain the support of the CEO even in difficult budget-constrained times."

Meanwhile, the Guardian has recently predicted the increased use of Web 2.0 among online businesses, allowing customers to have a say on the products they see and buy.

Taking advantage of social networking sites such as Twitter, MySpace and YouTube was also picked out as an effective online marketing strategy, providing "personal and professional identities" can be "juggled".

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